Service
Listing and Marketing for Owners Preparing to Sell
A listing engagement covering what your property should be asking, how it is described, how widely it is seen, and how every offer that comes forward is presented and negotiated.
A property finds a buyer when it is priced sensibly, the right person sees it, and what they see gives them enough to act on. Any one of those three can be the weak link. We examine all three with you: what the property is really offering, what comparable sales in your part of Ontario suggest it should be asking, who is likely to want it, and whether the way it is currently described gives that person a reason to book a showing.
From there we advise on the practical changes that lift interest, prepare the listing and take it to market. We handle the enquiries, run the showings and report back on what buyers are actually saying. When an offer arrives we present it in full, explain the conditions and the timing in plain terms, and negotiate on your behalf. Once terms are agreed we stay with the file through the conditional period and the paperwork to closing, so you are not handed off halfway.
Who this is for
Owners in Ontario preparing to sell a home, a condominium unit or a small investment property, who want considered advice on price and presentation before the property goes to market, and representation through to closing.
What you receive
A Pricing and Presentation Assessment
A frank review of what the property should be asking, based on comparable sales and current competition, alongside how it reads to somebody who has never seen it.
A Buyer Profile
A written description of who is most likely to want this property in this part of Ontario, what they will care about first and what will give them pause.
Photography and Listing Copy
We arrange the photographs and write the listing, so the details buyers ask about first are answered before they have to ask.
A Marketing Plan
An agreed plan for how widely and where the property is marketed over the listing, and what we will adjust if the response is thinner than expected.
Enquiry and Showing Management
We take the questions, book and run the showings, note each buyer's timing and position, and report the feedback back to you rather than only the numbers.
A Mid-Listing Review
A scheduled call partway through to look at the response so far and decide together whether the price, the presentation or the marketing should change.
How the engagement runs
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Consultation and Walkthrough
We go through the property with you, in person where practical, and talk about the timing you have in mind, the price you have in mind and what you already know about interest in your street or building.
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Pricing and Listing Agreement
We deliver the pricing and presentation assessment, the buyer profile and the marketing plan, agree the asking price with you and sign the listing agreement before anything goes to market.
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Marketing and Showings
The property is put in front of buyers searching in that part of Ontario. We run the showings and report back on the pattern of interest, not just the volume.
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Offers and Closing
Every offer is presented to you in full, with the conditions and timing explained, and negotiated on your behalf. We carry the accepted deal through the conditional period to closing.
What good looks like
- An asking price you can defend, supported by comparable evidence rather than a hopeful number.
- A property that reads clearly to a stranger, which is the only reader that matters at this stage.
- Offers presented and negotiated by someone acting for you, with the background gathered before you have to decide.
Engagement format
Typically a four to six week listing, with the pricing and presentation assessment in the first fortnight, a review at the midpoint, then representation to closing.
Book a consultation Ask a questionWhere we do this
Communities where this engagement comes up most
We are registered to act anywhere in Ontario. These are the places where this particular piece of work is asked for most often, and each has a page of its own.
Start with a conversation
Tell us what you are working towards and we will come back within one business day with an honest view of whether we can help. The first consultation costs nothing and carries no obligation.